WRPC Communications 101
Hello West Raleigh friends!
It has been a joy to get to know many of you over the past month as I stepped into my role as the Director of Administration and Communication here at West Raleigh, and I am looking forward to meeting the rest of you sometime soon! In my short time here, it has become apparent that this is a truly special place, and I am so happy to be a part of it.
As many of you know, this position is taking a slightly different shape than in the past, with the addition of the communications focus.
Though I am still your church administrator, I also have the privilege of working with you all to improve upon and implement new communications strategies. Communications, at its core, is the transferring of information from one place to another, so my main priority is to help West Raleigh disseminate meaningful and well-crafted messages into our community, to further the mission of the church.
There are several big changes that I’m working on that you should be on the lookout for:
- Bulletin Redesign. Starting in Advent you will notice a complete redesign of WRPC’s bulletin. I have already made a few small changes to the current bulletin design (font changes, cover images, etc.), but beginning in December you will notice an entirely new look! Some things that I am considering while designing the bulletin include: a section for visitors and first-time guests, simplified and streamlined messages, an attractive modern aesthetic, and easily read fonts.
- Instagram! WRPC has launched an Instagram page. Go follow @westraleighpres to stay up-to-date on happenings in the church.
- E-News changes. Starting in the 2019, I will be trying out some different E-News formats. I am not exactly sure what will work best for WRPC, so there may be a bit of trial and error. My goal is to consolidate the weekly E-news so that all the necessary information is included, while cutting down on some of the length. It is my hope to launch an additional bi-weekly or monthly publication highlighting church and community members’ stories in a narrative format.
I am so excited to be working on these projects here at West Raleigh Presbyterian! I am thankful to be serving a congregation that has already shown me so much support, trust, and collaboration, and with your help, I know that WRPC’s communicative presence will only grow. There are several simple ways that you can be a part of this new communications plan:
- Interact with our social media. First, make sure that you’re following WRPC on Instagram (@westraleighpres) and Facebook (West Raleigh Presbyterian Church). But it doesn’t stop there! Make sure you’re engaging with the posts there. Likes are great, but comments, shares, and reposts are even better! The more you engage with WRPC’s posts, the more likely it is for others to come across our social media pages. Plus, it’s more fun for me if people actually talk back J
- Tell me what you want to see. One of the best things about this church is that there is always something going on, but sometimes I can’t keep up! If you think that there is an event/meeting/etc. that should be publicized on our social media, please let me know! The E-news is a great way to publicize within our church community, but social media is awesome for getting the word out to the greater community.
- Consider joining the Communications Committee! If you are technologically savvy, a graphic designer, a social media expert, or simply interested in communications work, please consider joining the communications committee! We will begin meeting more frequently in 2019. Please email me with any questions.
Thank you for reading, West Raleigh! I hope that you are just as excited about these new communications strategies and projects as I am. I am so blessed to be working with such a wonderful family of faith, and it is my prayer that together we can amplify our church’s presence and voice in the surrounding community.